Client Comments |
“Susan Geib is more than just a writer to us – she is our strategic partner. She listens and responds to our needs and provides creative solutions to help us achieve our messaging objectives. We have worked with Susan on our annual report since 1998, and as Stryker has grown and changed significantly over that time, she has grown and changed with us.”
J. Patrick Anderson
Vice President
Strategy and Communications
Stryker
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“I've rarely worked with someone of Susan Geib's caliber in terms of creativity, insightfulness, and ability to deliver exactly what we wanted to accomplish. Susan helped us recast our MBA Program marketing materials, quickly understanding our goals and capturing the subtle nuances that made the project sing. She pushed us, too, to be clear about our strategy and the necessary tradeoffs. The results were outstanding, and I work with Susan every chance I get.”
Margaret C. Andrews
Managing Vice President, Strategy and Marketing
Eduventures, LLC
Former Executive Director of Marketing,
MBA Admissions and Alumni Relations
MIT Sloan School of Management
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“Following the Aquarium’s financial restructuring, we wanted a new communications piece that would reintroduce us to our constituencies. Susan Geib was able to quickly understand the complexities of an institution preparing for a new phase of growth and created a powerful communication tool that showcased our ongoing accomplishments in light of our vision and direction for the future.”
Lisa Bevilaqua
Associate Vice President, Development
New England Aquarium
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“I credit our tremendously successful new generation of admissions publications and web site largely to our collaboration with Susan Geib. She asked the right questions and was able to tease out the stories that best convey the authentic spirit of the Holy Cross experience, particularly the meaning and importance of the Jesuit nature of the College. Thanks to Susan, we have a consistent, compelling voice in both print and electronic media.”
Ann Bowe McDermott
Director of Admissions
College of the Holy Cross
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“In developing Puget Sound’s viewbook, Susan Geib set the standard for writers. She immediately understood our culture and was able to identify and collect evidence for characteristics that distinguish us from other liberal arts colleges. Her interview technique is outstanding; she asks the right questions and gets clear, uncoached answers in return.”
George Mills
Vice President for Enrollment
University of Puget Sound |
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“I’d like to thank you immensely for the outstanding work you did – as always – on the liberal arts brochure. It is a pleasure to work with someone who totally ‘gets’ it, who knows exactly what to say and how to say it, especially in the case of something as abstract as liberal arts.”
Rama Sudhakar
Director of Communications
Trinity College
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“Susan Geib demonstrated great judgment, creativity, and versatility throughout our engagement. Her substantial knowledge of the culture of higher education enabled her to collaborate productively with our staff and clients and to understand our different audiences. Her ultimate positive influence was beyond our initial expectations, extending to our messaging, positioning, and strategy as well as to our collateral materials.”
Fred Weiss
Senior Vice President, Advancement Solutions
SunGard Higher Education |
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Written Work News |
Winter 2008
The Annual Report Beat
Susan Geib/Written Work helped Harvard Business School and Boston University get the word out about accomplishments of the year in their 2007 annual reports. The HBS annual highlighted new initiatives, including the inauguration of joint programs with the Kennedy School and the latest phase of campus master planning. The BU report showcased the university's new strategic plan. To read these reports, please visit:
Annual Report 2007 - Harvard Business School
www.bu.edu/president/annualreport/
AnnualReport.pdf
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Fall 2007
Leaders in the Liberal Arts
During 2007, Susan Geib worked with leading liberal arts colleges to advance their admissions and development objectives. Key projects included the new admissions viewbook for Middlebury College; campaign and annual fund communications for Kenyon College; and the introduction of Montserrat, a new first-year program, for Holy Cross.
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| Spring 2006
New Work, More Kudos for Holy Cross
Susan Geib assisted Holy Cross with the development of a comprehensive new web site ( www.holycross.edu), the latest milestone in a major communications initiative by the college. Susan brought her experience from developing print materials in earlier phases of the initiative to the web project to help ensure integrated, consistent messaging across media. She provided content development and planning services to Holy Cross and site developer BigBad, Inc., and wrote new top-level copy.
As the new web site was nearing completion, higher education professional organizations recognized publications Susan planned and wrote for Holy Cross with multiple awards. “In Our Community,” a fresh approach to diversity communications, won Gold awards from both CASE District I and the Admissions Advertising Awards. An ad adapted from this publication for The New York Times Magazine also captured a CASE Gold, and a full-page, national edition New York Times ad celebrating Holy Cross’ three recent MacArthur Fellows received a CASE Silver. Earlier, Susan’s viewbook for Holy Cross won a CASE Gold.
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