Client Comments |
“I credit our tremendously successful new generation of admissions publications and web site largely to our collaboration with Susan Geib. She asked the right questions and was able to tease out the stories that best convey the authentic spirit of the Holy Cross experience, particularly the meaning and importance of the Jesuit nature of the College. Thanks to Susan, we have a consistent, compelling voice in both print and electronic media.”
Ann Bowe McDermott
Director of Admissions
College of the Holy Cross
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“Susan Geib collaborated with Middlebury to create an innovative viewbook that tells our story in a more strategic – and highly creative – way. Susan’s fresh approach helped us take advantage of the new role that print can play in an increasingly digital admissions communications flow. She also plays well with others in a creative partnership.”
Pamela Fogg
Art Director
Middlebury College
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“I've rarely worked with someone of Susan Geib's caliber in terms of creativity, insightfulness, and ability to deliver exactly what we wanted to accomplish. Susan helped us recast our MBA Program marketing materials, quickly understanding our goals and capturing the subtle nuances that made the project sing. She pushed us, too, to be clear about our strategy and the necessary tradeoffs. The results were outstanding, and I work with Susan every chance I get.”
Margaret C. Andrews
Former Executive Director of Marketing,
MBA Admissions and Alumni Relations
MIT Sloan School of Management
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“Susan Geib is an excellent writer. But just as important, she brings a remarkable ability to synthesize information – including quantitative research findings – into a clear strategy that supports her writing and the ultimate creative product. She listens well; she’s an adept interviewer who knows how to elicit important information; and she develops a deep understanding of an institution and its goals.”
Jenny Holland
Director of Marketing and Communications
Trinity College
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“In developing Puget Sound’s viewbook, Susan Geib set the standard for writers. She immediately understood our culture and was able to identify and collect evidence for characteristics that distinguish us from other liberal arts colleges. Her interview technique is outstanding; she asks the right questions and gets clear, uncoached answers in return.”
George Mills
Vice President for Enrollment
University of Puget Sound |
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Written Work News |
Summer 2010
Susan Featured in The Chronicle
"Beyond the Ivory Tower" is a column The Chronicle of Higher Education offers as a service to graduate students who are considering careers outside of academia. Susan was once in the same situation, so The Chronicle asked her to share her story. Read the interview.
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Summer 2010
Holy Cross Integrated Admissions Communications
Susan wrapped up nearly a year of work with long-time client College of the Holy Cross as the college launched its first fully integrated admissions communications initiative. Susan was creative strategist, messaging maven, and writer on Being Holy Cross, which comprised multiple print publications and a new admissions website containing videos and other interactive elements. Visit the website and ask Susan about print samples.
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Summer 2009
New Admissions Work
As fall approached, Susan was busy unpacking boxes of admissions publications samples. Among them were a viewbook and search piece for Trinity College and and a full suite of publications for Merrimack College. This is the second time Susan developed admissions publications for Trinity, with messaging that signaled the college's progress in the intervening years. The Merrimack publications were built on a new messaging platform that connected students more personally with the college and its Augustinian tradition.
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Winter 2009
HBS Annual Report 2.0
Susan again helped Harvard Business School get the word out about accomplishments of the year in its 2008 annual report. This annual has a new format that pairs a brief print report with an expanded, richer online version. You can experience both versions at Harvard Business School - Annual Report.
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| Summer 2008
Heavy Medals from CASE
The Council for Advancement and Support of Education recognized three of Susan Geib's recent projects with national awards:
- A Gold Medal for the Middlebury College viewbook ("What You'll Find Here").
- A Gold Medal for the Kenyon College case statement ("We Are Kenyon, Moving Forward").
- A Silver Medal for the College of the Holy Cross brochure introducing a new first-year program for all students ("Climb Your Own Mountain").
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