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Point of ViewVital StatisticsFor ExampleBuzzWordworkers WorkshopTools of the Trade
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Point of View
Desktop Writing is actually the last thing Susan Geib does. Her business is creating hard-working communications that reach and move audiences, and she has developed a process to make sure they do just that. The words on the page or the screen are the final step.
   
   
Written Work Process
   
Discovery
There’s simply no substitute for first-hand knowledge.
  • Conduct and synthesize research.
  • Interview individuals and groups.
  • Discern essential attributes.
   
Strategy
To succeed, understand where you want to go, and how to get there.
  • Map position.
  • Define value.
  • Articulate messages.
  • Outline tactics.
   
Creative
It’s all about making people care.
  • Bring strategy to life through emotional connection.
  • Create integrated approach with designers.
  • Develop content and pacing.
   
Copywriting
Ready, set, write.
  • Write for the audience.
  • Express concepts simply and clearly.
  • Apply editorial standards and judgment.
   
   
Written Work Communications
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  • Student recruitment systems for higher education.
  • Development campaigns for educational, research, and cultural institutions.
  • Annual reports for corporations and institutions.
  • Integrated marketing programs with multiple types of communications and media.
  • Etc. To meet the varied needs of her clients, Susan has also written speeches, talking points, op-ed pieces, articles, ads, signage, proposals, plans, and organizational histories.
   
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WRITTEN WORK • 92 MADBURY ROAD, DURHAM, NH 03824  •  603-868-1197 •  FAX 603-868-1448 •  info@writtenwork.com
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