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Vital Statistics |
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It began with a hunch. Susan Geib saw the need for a writer who could help organizations reach their constituents with persuasive messages grounded in both strategy and creativity. And she thought her background in marketing communications, advertising, business development, and academia contained just the right mix. To test her idea, she started Written Work. That was in 1990, and she has never looked back. |
Business background |
Before founding Written Work, Susan was director of new business development at Heller Breene Advertising and Design, Boston, with responsibility for building the agency's marketing program. Earlier, she held account management and writing positions at Heller Breene's predecessor and at the New York marketing communications firm Gips+Balkind+Associates (later Frankfurt Balkind Partners). |
Academic background
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Susan earned a Ph.D. in American Studies at Boston University. As a graduate student, she taught at BU’s Metropolitan College and held various administrative positions at BU. She graduated from Brown University with honors in English and American literature. |
An early start |
Susan began her professional writing career at age 16, earning 15 cents a typeset inch for a high school news column that ran weekly in her hometown newspaper. |
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POINT OF VIEW VITAL STATISTICS FOR EXAMPLE BUZZ WORDWORKERS' WORKSHOP TOOLS OF THE TRADE | |
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